Social Media Promotion for Virtual Events
Mar 08
I was having a conversation with a client today about promotion for a virtual-based series she was running. She had asked me the question: “What is the best way for me to promote my upcoming virtual event using social media?” I was going to answer this question on our call but I changed my mind and told her that I would write a blog post instead to explain how I use social media...
Brand & Message Essentials for Creatives on Social Media
Nov 23I had the honor of speaking yesterday at Ottawa’s Make Art Work! conference put on by OCRI and I spoke on the topic of, “Brand and Message Essentials for Creatives on Social Media.” The presentation was designed to highlight the ways that creatives and artists could use social media and maintain an authentic expression of selves. Here is the slide deck from that session: Brand...
Constructive Playthings Ignites a Social Media Firestorm
Sep 27Constructive Playthings, an online toy company, has ignited a social media firestorm this week. A group on Facebook, Play at Home Mom, noticed that the company had a sale on and as a part of this sale, were offering a light table (regularly $300) on sale for $29. The Play at Home Mom group sent their fan base over to the website, which resulted in 600 orders of the light table. Unfortunately,...
Reader Question: How to Get More Facebook Fans
Mar 15Reader question: I have 270 people on my Facebook Fan Page, how do I get more to follow me? I’ve already done the suggest to friends button to invite the people on my profile page. I have some new friends on my profile page but I was waiting to establish a relationship with them since I have spoken to these people in years. I was thinking of having a contest/draw for...
Podcast: Growing Your Social Media Following (Ep. 10)
Dec 02We’re pleased to announce that we will be hosting a weekly podcast via iTunes! Each week, we’ll be bringing you a five-minute or less podcast focused on a variety of topics: social media, Internet marketing, entrepreneurship, general business tips and more. Episode 10: Growing Your Social Media Following I received a question on my Formspring.me account which asked, “What do you...
Radio Interview: Social Media & The Virtual Assistant #newmediaradio
Oct 29Last night I was interviewed on New Media Radio by Monique Terrell and Sam Weaver on the topic of: “Social Media and the Virtual Assistant.” We had a great conversation around the virtual assistance industry and how social media has affected the industry both from a service standpoint and a user standpoint. In the interview, I share my opinion on “social media...
A girl involved in a passionate love affair with the Internet. Erin founded BSETC, an outsourcing company, at the age of 21 and works with brands and companies on their overall web presence strategy. 
