Social Media Promotion for Virtual Events
Mar 08
I was having a conversation with a client today about promotion for a virtual-based series she was running. She had asked me the question: “What is the best way for me to promote my upcoming virtual event using social media?” I was going to answer this question on our call but I changed my mind and told her that I would write a blog post instead to explain how I use social media...
Brand & Message Essentials for Creatives on Social Media
Nov 23I had the honor of speaking yesterday at Ottawa’s Make Art Work! conference put on by OCRI and I spoke on the topic of, “Brand and Message Essentials for Creatives on Social Media.” The presentation was designed to highlight the ways that creatives and artists could use social media and maintain an authentic expression of selves. Here is the slide deck from that session: Brand...
A Retweet Changed How I Use Twitter
Sep 22It took me a few weeks to finally write this blog post and I held off on blogging about it because I didn’t want it to contain angst or snark. I wanted it to have a few really great lessons and a-ha moments based on what I experienced. Some people may just sweep a story like this under the rug and pretend that it never happened (or never happens ever) but the truth of the matter is,...
How Not to Tweet (Via @uptownhockey)
May 09This is a prime example of how not to Tweet. Don’t think people are listening? 1,200ish followers not enough to be heard? Think again… This issue is now generating Tweets every few minutes. Sorry @uptownhockey… not all press is good...
Podcast: To Follow or Not to Follow (Ep. 13)
Dec 23We’re pleased to announce that we will be hosting a weekly podcast via iTunes! Each week, we’ll be bringing you a five-minute or less podcast focused on a variety of topics: social media, Internet marketing, entrepreneurship, general business tips and more. Episode 13: To Follow or Not to Follow One of the things I get asked often is, “Out of the people who follow you on Twitter,...
Podcast: Growing Your Social Media Following (Ep. 10)
Dec 02We’re pleased to announce that we will be hosting a weekly podcast via iTunes! Each week, we’ll be bringing you a five-minute or less podcast focused on a variety of topics: social media, Internet marketing, entrepreneurship, general business tips and more. Episode 10: Growing Your Social Media Following I received a question on my Formspring.me account which asked, “What do you...
A girl involved in a passionate love affair with the Internet. Erin founded BSETC, an outsourcing company, at the age of 21 and works with brands and companies on their overall web presence strategy. 
