CN Cycle for CHEO - Help Support Our Children’s Hospital
Apr 23
I’ll be walking in the CN Cycle for CHEO with my daughter Willow in just a couple of weeks. I am SO excited about this event as it helps to support our children’s hospital. Given that I have a baby girl and that I’ve been to CHEO with her, this particular event is near and dear to my heart. The staff at CHEO are absolutely incredible with children and the services they...
The Danger of Using PayPal for Business [Updated]
Mar 29![The Danger of Using PayPal for Business [Updated]](../../../blog/wp-content/uploads/2012/03/no_paypal.jpg)
[Update: April 1, 2012] — First and foremost, thank you so much to everyone who shared this post, retweeted the URL and brought attention to this issue. It is because of all of you that I am able to post this update. On Friday, March 30, 2012, I received a call from Trevor at PayPal’s Executive Office. He apologized profusely for what happened over the previous weeks and he...
Creating an Autoresponder Sequence for E-mail Follow Up
Mar 28
If you are a user of MailChimp, Aweber, 1ShoppingCart, InfusionSoft, Constant Contact, Get Response or any of the other e-mail marketing programs that exist out there, you will have undoubtedly found yourself in a position of wanting to set up an autoresponder campaign. What IS an Autoresponder? An autoresponder is essentially what it sounds like - an automatic response to someone providing...
Social Media Promotion for Virtual Events
Mar 08
I was having a conversation with a client today about promotion for a virtual-based series she was running. She had asked me the question: “What is the best way for me to promote my upcoming virtual event using social media?” I was going to answer this question on our call but I changed my mind and told her that I would write a blog post instead to explain how I use social media...
My Mint.com Experience
Feb 28
Many of you may already be using this powerful personal finance tool but I was just recently re-introduced to it and decided to sign up and give it a go this time. When I was introduced to it previously, I was way too overwhelmed to give it a proper look but this time, I was ready and eager to see where my personal finances could improve. Let me tell you something… I was in for the...
7 iPhone Apps to Help Take Your Business Mobile
Feb 27
A question that I get asked a lot is, “Is it possible to run your business from your smart phone?” and for me, that answer is yes… mostly. While I wouldn’t want to spend hours upon hours typing on my smart phone, it is entirely possible to get most of the basics done while I am out of my office. My iPhone offers up a myriad of applications that allow me to check in with...
Charge What You’re Worth
Feb 24
Most entrepreneurs start businesses because they want to make lots of money doing what they love. The problem is, once they get in, they frequently undervalue their services or charge too little for what they’re worth. Unfortunately, it seems that a vast majority of entrepreneurs underpay themselves. They think they’re doing what’s best for their company, especially during the start up...
Moving from One of the Peeps to the Head Honcho
Feb 24
In a recent article on MSN’s Business on Main, Joanna Krotz answers a reader’s question about moving into a boss role and how to do so effectively and without stepping on anyone’s toes. I thought it was a great article and wanted to add some advice of my own. Moving from “One of the Peeps” to “The Head Honcho” Starting up your own business can be scary....
A girl involved in a passionate love affair with the Internet. Erin founded BSETC, an outsourcing company, at the age of 21 and works with brands and companies on their overall web presence strategy. 
