A Web 2.0 Backup Plan for Your Business
Aug 26I was reading an article on MSN’s Business on Main website called, “Prepare for Popularity“, which discussed the steps to take to prepare your business for a quick upsurge in website traffic. You know, the kind that happens if you get featured on Mashable or you get mentioned on Oprah’s Twitter account. It got me thinking about all of the different ways that...
Analysis Paralysis: What to Do When You Have No Idea What to Do
Aug 24I just hung up the phone with a client of mine who was struggling to come up with the approach and branding ideas for his new website. He was scared to pull the trigger on the branding aspect as he was not entirely confident on how to communicate his message. He was also nervous about creating a website that targeted one particular target market in case he could support others. We talked...
3 Things to Consider Before Hiring a Virtual Assistant
Aug 16Virtual assistants can be an amazing addition to any business. Virtual assistants provide support to business owners but do so from their own home or office. Assistance can come in the form of Internet marketing, social media, web design, administrative support or any other area of support that the business owner may need. Virtual assistants are a huge asset to business owners that need...
3 Marketing Lessons I Learned from the Lee Valley Tools Catalogue
Aug 14If you pay close enough attention, marketing lessons can come from the most unlikely places. Take this week for example. I was sitting at my desk and happened to notice that there was a Lee Valley Tools catalogue laying there, not yet opened. While I waited for my iMac to launch, I flipped through the pages and recognized something about the experience I was having while reading this catalogue....
How Powerful is Your Online Brand?
Aug 11Online branding is something that many businesses these days invest heavily in and with great reason. With over 2 billion web users*, the Internet is now a powerful way to share your message and sell to your customers. The only problem is, many business owners have no idea how to harness the power of their online brand. In an article on MSN’s Business on Main called, “Make...
Mercury Launch is Making Things Happen for Startups in Ottawa
Jul 28My good friend Scott Annan recently launched a startup accelerator in Ottawa, Ontario, Canada. The idea behind it was so interesting that I asked Scott if he would be up for doing an interview with me on the subject. Please do pass this interview to anyone who is in a startup in Ottawa! Interview with Scott Annan on Mercury Launch The Twitterverse is abuzz right now with talk of your...
Drool-Worthy Office Tech (+Drool Worthy Contest)
Jul 26Ever wonder what would happen if Lady Gaga and Robert Brunner (American industrial designer famous for his work with Apple) had a baby? No? Okay, well try to imagine it now. What you would get is a sleek and sexy printer that dresses up any boring office space. Paul Hochman, over at Microsoft’s Business on Main website, shares a few different tech toys that are oh so...
State of the Internet [Infographic]
Jul 21Online Schools has compiled a really awesome look at the Internet by using an interactive infographic. To quote Online Schools, “The Internet has changed the way we live—that’s obvious. But what we think people forget is how big and important the worldwide web really is. Do you know how much time people spend on the Internet every day? Do you keep track of how many times you...
A girl involved in a passionate love affair with the Internet. Erin founded BSETC, an outsourcing company, at the age of 21 and works with brands and companies on their overall web presence strategy. 
